Case Study

Sportsman, Elm

The Sportsman opted for a custom design package, that included a new website, hanging sign, menu, food photography & much more. See a breakdown of some of their new design assets below.

Website

The Sportsman's previous website didn't reflect the quality of their establishment, with little to no food imagery or premises photos present. Our aim was to allow people to understand the quality of their establishment from the comfort of their own home. Take a look and see for yourself.

View Website

Signage & Branding

The Sportsman's hanging sign is steeped in history. With the pub previously being named the Black Horse, we had to honor this in a new fresh take. The new sign is tongue in cheek & memorable to people in the area. This classy elegant feel is continued into the carpark with a variety of extra signage.

Sportsman Pub Hanging Sign Design by S.Golding Design Services

Photography

To complement the skill in the kitchen, we produced a suite of photography that highlights the flavour, texture & artistry of each dish. Alongside their food photography, we captured on-premises photography to showcase the atmosphere & setting - creating a comprehensive visual story of the Sportsman's dining experience.

Food Menu

With a talented head chef at the helm, the Sportsman needed a menu that matched the calibre of its cuisine. To achieve this we crafted the menu with refined typography & appetising imagery, creating a design that is both elegant & inviting.

View Main Menu

Sportsman Menu Design by S.Golding Design Services

Sportsman Pub Art Design by S.Golding Design Services

Interior Art

Via our sister company we completed the brand overhaul with art in the back room, which has in turn gained bookings for the 'fox table'. The artwork we introduced ties the space together visually, creating a unified aesthetic that connects with their iconic hanging sign.

S.Golding Hospitality Art