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Case Study
Arthur Group
With a clear focus on behaviour-led strategy and professional excellence, The Arthur Group is setting a new benchmark in construction & consultancy. We collaborated from the outset to deliver brand identity documents, strategy guides, and vehicle livery that brought their vision to life - ensuring their message was both impactful and consistent across every touchpoint.
Brand Creation
Building Arthur’s brand meant more than just creating a logo, it was about crafting a visual identity rooted in their values. We developed a cohesive brand system that reflects their behaviour-led strategy, from typography and colour to tone of voice, ensuring consistency and clarity across every touchpoint.
Brand Guidelines
With growth in mind, we crafted brand guidelines that empower the Arthur Group to scale without losing identity. The document provides clear rules and flexible frameworks for applying their brand across print, digital, and physical environments.
Vehicle Livery
From vans to heavy plant, we designed livery that aligns seamlessly with The Arthur Group’s brand values. Each asset on-site acts as a branded touchpoint, enhancing visibility and maintaining the strong, consistent image the business is known for.
Strategy Documents
With a strong emphasis on behavioural insight and professional clarity, we recognised the importance of Arthur’s documents in shaping their business. We translated complex systems into clear, user-friendly diagrams and developed visual symbols that became integral to their identity. We were proud to deliver documents that truly supported their mission.
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